Privacy Policy
Last updated: 7 November 2025
This Privacy Policy explains how BestTimeToVisit.com (“we”, “us”, “our”) collects, uses, and protects your personal information when you use our website, services, and content.
We are based in the United Kingdom and process personal data in accordance with UK GDPR and the Data Protection Act 2018.
If you have questions, contact us at contact@besttimetovisit.com.
1) Who we are
BestTimeToVisit.com is an independent travel information website providing destination guides, climate and seasonality tips, and related content.
- Data controller: BestTimeToVisit.com (United Kingdom)
- Contact: contact@besttimetovisit.com
2) What data we collect
a) Information you provide
- Contact details (e.g., name, email address) when you email us or submit a contact form.
- Newsletter details (if you subscribe), such as your email address and your communication preferences.
- User content if you send us feedback, comments, or enquiries.
b) Information collected automatically
- Usage data such as pages viewed, links clicked, referring/exit pages, device type, operating system, and approximate location (city/country level) derived from IP address.
- Cookies and similar technologies (see Section 6) used for site functionality, analytics, and affiliate attribution.
We do not intentionally collect special category data (e.g., health, political opinions) and we do not knowingly collect data from children (see Section 11).
3) Why we collect data (lawful bases)
We process your personal data on the following lawful bases:
- Legitimate interests:
- Running and protecting our website, measuring and improving performance, preventing fraud/abuse, and understanding audience engagement.
- Operating affiliate links and tracking to attribute commissions.
- Consent:
- Non-essential cookies/analytics, and email marketing where required.
- You can withdraw consent at any time (see Section 10 and Section 6).
- Contract:
- Providing information or responses you request from us (e.g., replying to your enquiry).
- Legal obligations:
- Record-keeping and responding to lawful requests by authorities.
4) How we use your information
- To operate, maintain, and improve our website and content.
- To analyse site performance and understand how visitors use our pages.
- To respond to enquiries and provide customer support.
- To manage newsletters (only if you opt in).
- To operate affiliate partnerships and attribute qualified purchases or bookings made via our links (see Section 7).
- To keep the site secure, detect misuse, and prevent fraud.
- To comply with legal obligations.
We do not sell your personal data.
5) Sharing your information
We may share limited personal data with trusted service providers who help us operate our site. Typical categories include:
- Web hosting and security
- Analytics platforms (e.g., Google Analytics)
- Email service providers (for newsletters, if used)
- Affiliate networks and merchant partners (for attribution and fraud prevention)
These providers only process data on our instructions and must meet appropriate security standards. We may also share data where required by law or to protect our rights or users.
6) Cookies and similar technologies
We use cookies, pixels, and similar technologies to:
- Enable core site functionality (strictly necessary).
- Measure performance and improve content (analytics).
- Attribute affiliate commissions when you click our links (affiliate/attribution cookies).
On your first visit, you may see a cookie notice allowing you to accept or manage non-essential cookies. You can change your preferences at any time via your browser settings or your on-site cookie controls (if provided).
Managing cookies in your browser: You can usually block or delete cookies via your browser’s settings. Blocking some cookies may affect site functionality.
7) Affiliates and commercial relationships
BestTimeToVisit.com may include links to partners such as (for example) Booking.com, Hotels.com, Expedia Group, GetYourGuide, Viator, and merchants available via affiliate networks (e.g., Awin, Impact, CJ, Partnerize, and similar). If you click one of these links and make a booking or purchase, we may earn a commission at no extra cost to you.
To enable accurate attribution, affiliate networks and merchants may place or read cookies and receive limited technical information (e.g., the link you clicked, timestamp, and anonymised identifiers). These partners have their own privacy policies—please review them on their websites.
8) Analytics
We use Google Analytics (GA4) to understand how visitors use our site (e.g., pages viewed, device/OS, approximate geographic location). Google Analytics uses cookies and similar technologies.
You can learn more about Google’s data practices and controls at: https://policies.google.com/technologies/partner-sites
You can opt out of Google Analytics by using your cookie settings and/or Google’s opt-out tools.
Where required, analytics cookies are used only with your consent.
9) International transfers
Some service providers or affiliate partners may process data outside the UK. Where this occurs, we rely on appropriate safeguards (e.g., adequacy regulations, Standard Contractual Clauses) to protect your data.
10) Data retention
We keep personal data only for as long as necessary for the purposes described in this Policy, including:
- Enquiries/support: typically up to 24 months after resolution.
- Newsletter data: until you unsubscribe or your address bounces/ becomes inactive.
- Analytics/affiliate logs: in line with partner policies and our legitimate interests (commonly 14–26 months for analytics; affiliate networks may keep logs for fraud prevention and statutory requirements).
We may retain data longer where necessary for legal claims or compliance.
11) Children’s privacy
Our website and content are intended for a general audience and are not directed at children. We do not knowingly collect personal data from children. If you believe a child has provided personal data, please contact us so we can delete it.
12) Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission or storage is completely secure; we cannot guarantee absolute security.
13) Your rights (UK GDPR)
You have the following rights, subject to applicable law:
- Access to your personal data.
- Rectification of inaccurate or incomplete data.
- Erasure (“right to be forgotten”) in certain circumstances.
- Restriction of processing in certain circumstances.
- Data portability where technically feasible.
- Object to processing based on legitimate interests (including profiling) and to direct marketing.
- Withdraw consent at any time where processing is based on consent.
To exercise your rights, email contact@besttimetovisit.com. We may need to verify your identity.
Complaints: You can raise concerns with the UK Information Commissioner’s Office (ICO): https://ico.org.uk. We would appreciate the chance to address your concerns first.
14) Third-party links
Our site contains links to external websites we do not control. Their privacy practices may differ from ours. Please review the privacy policy of any site you visit.
15) Changes to this Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal obligations. The “Last updated” date shows when the latest changes took effect. Material changes will be highlighted on this page.
16) How to contact us
For questions about this Privacy Policy or your personal data, please email: contact@besttimetovisit.com.